Business Segment: Services and Services for the Lagerhäuser
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Our Vision
RWA offers the Lagerhäuser a comprehensive range of services without compromising the independence of participants in the group. These include the areas of group development and IT, marketing and personnel, logistics and construction technology, legal advice, management and accounting. The Organisation and IT Department is the central point of contact for large IT/SAP projects in RWA and in the group. Its objectives are the creation of a software environment which is as homogenous as possible together with maximum levels of standardisation and user acceptance.
Our activities & services
- Lagerhaus online presence and digitalisation strategy
- Marketing communication and Lagerhaus advertising presence
- Online marketing
- Cooperation projects (rural youth groups, young farmers’ groups, schools)
- Customer relationship management (technical platform, support in dialogue marketing activities)
- Planning and organisation of major events (field days, agricultural fairs)
- Magazine for agricultural customers “Unser Land”
- Definition of the strategic corporate IT architecture
- Project portfolio management
- Tender processes and selection of IT systems and service providers
- Development of an IT architecture close to the standards and best practices
- Programme and project management
- Process management and optimisation (design, testing, training)
- Process harmonisation between departments and areas of business
- Support of cutovers/rollouts/operations
- Legal advice
- Annual education programme
- Apprentices: personnel marketing, training for trainers and apprentices, networking platform for trainers (moderated + impulse contributions from RWA HR)
- Recruitment: Support in the advertisement of vacancies and personnel selection
- Support in tailor-made personnel development programmes (credit management, leadership development, conflict mediation, team development etc.)
- Talent pool: trans-regional high potential programme with the aim of being able to replace key personnel internally
- Calculation of salaries supported by the use of the local salary calculation tool or according to individual personnel groups
- Information about labour law
- Corporate development: tailor-made individual specialist advice in the core areas of strategy, mergers & acquisitions, organisational development, process management and restructuring
- Group development: specific Lagerhaus-related consultancy services in the specialist areas of controlling, organisational development, process optimisation and restructuring
- Organisation and planning of building measures
- Comprehensive logistical services
- Property management and location development
- Building management
- Facility management services such as workplace design, procurement of office material, carpool management etc.
Our innovations & new concepts
- SAP enterprise resource planning systems and projects
- Project ASTRA (rollout of SAP Retail for the Lagerhaus collectives)
- Project WuI (rollout of SAP Retail within the RWA Group)
- Omni channel commerce systems and projects (SAP Hybris)
- Group shop solutions (SMART, RWA Shop, trade fairs)
- Group printing solutions (catalogues, flyers, advertising etc.)
- Dealer management systems and projects (MotionData)
- Workshops/contract management solution
- Process and project management competence centre for RWA and the Lagerhaus network
- Development of corporate design
- Training of Lagerhaus employees
- E-learning
- Cooperation with Whatchado
- Use of alternative energies, energy efficiency, Raiffeisen climate protection partner
- Subsidy management for the Lagerhäuser
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